Our newsletterVendor reportSopro, 2026
B2B contact databases cover small companies far better than big ones: 64.3% coverage for firms with 1–10 employees vs 0.3% for 10,001+
Cold outreach
| Company size | Prospects | Coverage (%) |
|---|---|---|
| 1-10 | 4 | 64.3% |
| 11-50 | 8 | 27% |
| 51-200 | 15 | 11.8% |
| 201-500 | 21 | 6% |
| 501-1,000 | 28 | 3.7% |
| 1,001-5,000 | 39 | 1.3% |
| 5,001-10,000 | 53 | 0.7% |
| 10,001+ | 81 | 0.3% |
B2B database size and market coverage by company size
B2B database size and market coverage by company size- Reader Note:
- The full table falls steadily: 64.3% coverage for companies with 1-10 employees, 27.0% for 11-50, 11.8% for 51-200, 6.0% for 201-500, 3.7% for 501-1,000, 1.3% for 1,001-5,000, 0.7% for 5,001-10,000 and 0.3% for 10,001+. The number of contacts held per company moves the other way, from 4 to 81, so databases hold more names at a large company and a far smaller share of the people in it. The report does not say which databases were measured or how a contactable person was counted. Sopro sells B2B prospecting services, so it has an interest in third-party coverage looking thin.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Survey: 442 senior B2B decision-makers (self-reported). Also draws on ~126M emails / 25M multichannel touchpoints and a 650,000-email 2025 send corpus for the message-pattern analysis, plus 2025 campaign benchmark data (lead rates by company size/industry).
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- The source says how much it looked at, but not how any of it was chosen.
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