Our newsletterVendor reportSopro, 2026
Only 21% of B2B teams that use multiple outreach channels actually coordinate outreach across those channels
Cold outreach
21%
Share of B2B teams using multiple outreach channels that actually coordinate messaging across them
- Reader Note:
- The comparison is with the 58% who said they use more than one outreach channel. The report does not say whether the 21% is a share of all respondents or only of that 58% — if it is of all respondents, then roughly a third of multichannel teams coordinate rather than a fifth. No definition of coordinating across channels is given either. This comes from the commissioned survey of senior B2B decision-makers and is self-reported. Sopro sells multi-channel prospecting, so a finding that few teams coordinate points at what it is selling.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Survey: 442 senior B2B decision-makers (self-reported). Also draws on ~126M emails / 25M multichannel touchpoints and a 650,000-email 2025 send corpus for the message-pattern analysis, plus 2025 campaign benchmark data (lead rates by company size/industry).
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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