Our newsletterVendor reportSopro, 2026
B2B cold emails to Public Safety prospects had a 5.4% lead rate in 2025
Cold outreach
5.4%
lead rate on B2B cold emails sent to Public Safety prospects in 2025, one of the ten highest by industry
- Reader Note:
- The highest of the ten industries in the report's lead-rate ranking, which runs from 5.4% here down to Renewables & Environment at 3.1%. The report's separate top 10 by share of email sent is a different set of industries entirely, with lead rates of 1.0-3.0%, so the industries that answer cold email best are not the ones receiving most of it. Neither list gives the number of emails sent to this industry, so a high rate here may rest on a small volume. These are Sopro's own client campaigns rather than a market sample, and Sopro sells B2B prospecting services.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Survey: 442 senior B2B decision-makers (self-reported). Also draws on ~126M emails / 25M multichannel touchpoints and a 650,000-email 2025 send corpus for the message-pattern analysis, plus 2025 campaign benchmark data (lead rates by company size/industry).
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- The source says how much it looked at, but not how any of it was chosen.
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