Our newsletterVendor reportSprout Social, 2026
Nearly half of consumers are more likely to buy from brands that speak up about causes in the news
Buyer behaviour
- Reader Note:
- Based on Sprout's Q3 2025 Pulse Survey of 2,250 consumers in the US, UK and Australia, fielded July 21 to 28, 2025. The figure is a self-reported likelihood to buy from companies that speak about specific causes or topics in the news. Because this asks what people say they would be more likely to do, it is stated intention rather than observed purchasing behavior.
- Evidence:
- Stated intention
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Online surveys of 2,305 consumers in the US, UK and Australia with at least one social media account and following at least five brands, plus 1,200 marketing leaders in the US, UK and Australia responsible for social media.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Reading the mood, and deciding what to test yourself.
Not for
- Predicting what people will actually do. Intentions and behaviour come apart.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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