Our newsletterVendor reportTriple Whale, 18 Aug 2026
Books & Music brands saw the sharpest rise in CPM on Meta, at 33.33%
Performance measurement
33.33%
YoY increase in CPM for Books & Music brands advertising on Meta
- Reader Note:
- This 33.33% is stated in the report's text rather than shown in a table. The by-industry figure for cost per thousand impressions prints current values only and carries no year-on-year column, where the cost-per-sale, conversion-rate, click-through and return tables all have one. So the prior-year level behind the rise is not disclosed, and neither are the other sixteen categories' changes, which means the claim that this is the sharpest rise cannot be checked against anything published. Books & Music sits at $14.01 today, mid-table among the seventeen.
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Performance data from over 40,000 brands using Triple Whale, covering Meta ads (Facebook and Instagram) and grouped into 17 ecommerce industry categories; selection details not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- This result turned up while the researchers were searching the data. It has not been tested a second time.
- The source says how much it looked at, but not how any of it was chosen.
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