Our newsletterVendor reportTriple Whale, 18 Aug 2026
Electronics and Medical Devices brands paid the most per sale from Meta ads at $51.86, and E-learning & Online Courses the least at $26.80
Channel validation
| Industry | Median CPA (USD) | % Change YoY |
|---|---|---|
| Apparel & Accessories | $36.98 | 1.49% |
| Beauty | $39.31 | 6.06% |
| Home & Garden | $47.93 | 6.71% |
| Food & Beverage | $38.57 | 0.71% |
| Health & Wellness | $40.53 | 8.95% |
| Sports & Outdoors | $44.53 | 1.35% |
| Toys, Art, & Collectibles | $34.85 | -1.52% |
| Pets & Animals | $38.51 | 0.96% |
| Electronics | $51.86 | 11.75% |
| Lifestyle & Boutique | $31.16 | 4.35% |
| Baby | $29.61 | 0.29% |
| E-learning & Online Courses | $26.8 | -5.67% |
| Books & Music | $30.69 | 2% |
| Media & Publishing | $36.6 | 6.94% |
| Travel Accessories & Luggage | $50.95 | 8.39% |
| Medical Devices & Equipment | $51.86 | -1.47% |
| Business Supplies & Equipment | $37.98 | 5.58% |
Median cost per acquisition (CPA) and its year-over-year change, by industry
Median cost per acquisition (CPA) and its year-over-year change, by industry- Reader Note:
- Electronics and Medical Devices & Equipment are tied at exactly $51.86, with Travel Accessories next at $50.95; at the other end E-learning's $26.80 is clear of Baby's $29.61. The two ends differ by 1.9 times. A sale here is whatever each brand's own tracking counts as a purchase, attributed by Meta, so the comparison holds only across brands that track it the same way — and the report does not say how any of them do.
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Performance data from over 40,000 brands using Triple Whale, covering Meta ads (Facebook and Instagram) and grouped into 17 ecommerce industry categories; selection details not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
- The source says how much it looked at, but not how any of it was chosen.
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