Vendor reportTriple Whale, 18 Aug 2026

Medical Devices & Supplies saw the highest year-over-year jump in conversion rate at 10.66% for Meta ads.

Channel validation

Industry	Median conversion rate (%)	Change vs prior year (%)
Apparel & Accessories	1.47%	4.02%
Beauty	1.79%	-10.45%
Home & Garden	1.24%	-3.57%
Food & Beverage	1.89%	-8.27%
Health & Wellness	1.5%	-13.99%
Sports & Outdoors	1.28%	5.22%
Toys, Art, & Collectibles	1.53%	5.95%
Pets & Animals	1.63%	-10.66%
Electronics	1.13%	-15.69%
Lifestyle & Boutique	1.62%	-8.38%
Baby	1.82%	-5.29%
E-Learning & Online Courses	1.31%	-23.29%
Books & Music	1.69%	2.1%
Media & Publishing	1.51%	1.22%
Travel Accessories & Luggage	1.19%	-7.72%
Medical Devices & Supplies	1.09%	10.66%
Business Supplies & Equipment	1.7%	-10.12%

Median CVR and YoY change by industry (%)

Reader Note:: The only category to gain more than 6%, against Toys, Art & Collectibles at 5.95% and Sports & Outdoors at 5.22%, while eleven of the 17 fell. Read it with the level: at 1.09% this category has the lowest conversion rate in the table, so a 10.66% gain is a rise off the smallest base rather than a move to the front. What counts as a conversion is set by each brand's own tracking and is never defined in the report.
Evidence:: Observed behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Performance data from over 40,000 brands using Triple Whale, covering Meta ads (Facebook and Instagram) and grouped into 17 ecommerce industry categories; selection details not disclosed.

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
This result turned up while the researchers were searching the data. It has not been tested a second time.
The source says how much it looked at, but not how any of it was chosen.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

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Medical Devices & Supplies saw the highest year-over-year jump in conversion rate at 10.66% for Meta ads.

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