People copied the AI most of the time, even when it was wrong

Buyer behaviour

79.8%

of wrong AI answers were still followed when participants chose to use the AI in Study 1

Reader Note:: This comes from lab puzzle questions where the researchers deliberately made the AI right on some trials and wrong on others.
Evidence:: Experimental
Vendor interest:: None
Sample:: Three preregistered experiments with 1,372 total participants in pooled analysis; university lab and Prolific samples solving 7 CRT reasoning items, with participants randomly assigned to AI access and other conditions.

Good for

Backing budget and pricing decisions in similar situations.

Situations far from the one tested, without checking again.
This was measured in one market. It may not hold where you are.
The source never says when this data was collected. It could be considerably older than the publication date suggests.

Gemini and ChatGPT lead AI shopping research in the U.S.; 64.0% of AI shoppers use two or more assistants

Share of AI shoppers using each AI assistant in the past 90 days
Assistant used in the past 90 days	Share of AI users (%)
Google Gemini	63.5%
ChatGPT	60%
Amazon's shopping assistant	27.5%
Walmart's shopping assistant	22.5%
Microsoft Copilot	22.4%

89.9%

of AI users on the online-shopper trend base said they verified the assistant’s recommendation before buying

60%–90%

of consumers’ value perception was explained by price perception across multiple subsectors in Deloitte’s regression analysis

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

38%

adoption increase in older populations after Dubai Smart ID used a calming tone and simpler biometric explanations in 2021

Only 36% of Gen Z call themselves price-conscious, vs 40% of Millennials, 45% of Gen X and 55% of Boomers

Share of each generation who describe themselves as price-conscious
Generation	Share who describe themselves as price-conscious (%)
Gen Z	36%
Millennials	40%
Gen X	45%
Baby Boomers	55%

86% of both Gen Z and Millennials say a smartphone is their most important device