Our newsletterPeople who trusted AI more were much more likely to follow its wrong answers
Buyer behaviour
3.47x
higher odds of following faulty AI recommendations for participants with higher trust in AI
- Reader Note:
- The trust measure predicts who copied wrong AI more often in these experiments; it does not mean trust causes every later mistake in the real world.
- Evidence:
- Experimental
- Vendor interest:
- None
- Sample:
- Three preregistered experiments with 1,372 total participants in pooled analysis; university lab and Prolific samples solving 7 CRT reasoning items, with participants randomly assigned to AI access and other conditions.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Backing budget and pricing decisions in similar situations.
Not for
- Situations far from the one tested, without checking again.
- This was measured in one market. It may not hold where you are.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
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