Our newsletterVendor reportAirOps, 21 Jul 2026
For tracking AEO/GEO efforts, they propose a new scorecard built on five metrics: citation rate, mention rate, share of voice, sentiment and source attribution
Performance measurement
- Reader Note:
- The report names five metrics but lists only four explicitly; source attribution is the fifth, named in the summary. None of the five is defined or given a calculation.
- Evidence:
- Expert judgment
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed source. AirOps references analyses of more than 12,000 pages, more than 21,000 brands, and 5.5 million AI answers, plus outside surveys and customer examples. Selection and detailed methodology are not disclosed on this page.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Hearing how someone who knows the field reads it, and deciding what to check yourself.
Not for
- Anything that needs a measurement. Nobody counted or tested this.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- The source says how much it looked at, but not how any of it was chosen.
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