Our newsletterVendor reportAirOps, 21 Jul 2026
Lists and tables appear in nearly 80% of ChatGPT-cited pages, against 29% of Google's top organic results
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80%
of ChatGPT-cited pages contain lists or tables, against 29% of Google's top organic results
- Reader Note:
- This is the widest gap of any structural attribute the report tested, which is also the reason to read it carefully: an extreme picked from a set of tested attributes is where noise collects. The two sides are also differently selected populations — ChatGPT chose one set of pages to cite, Google's ranking chose the other — so the contrast describes what each system picks as much as what page structure does.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed source. AirOps references analyses of more than 12,000 pages, more than 21,000 brands, and 5.5 million AI answers, plus outside surveys and customer examples. Selection and detailed methodology are not disclosed on this page.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- The source never says how this number was measured.
- This result turned up while the researchers were searching the data. It has not been tested a second time.
- The source says how much it looked at, but not how any of it was chosen.
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