Our newsletterVendor reportAspire, 2026
Among brands that pay an extra fee for paid usage rights, 43% pay less than $500 per asset
Budget allocation
Typical additional fee paid per creator or asset
Typical additional fee paid per creator or asset| Payment range | Share of respondents (%) |
|---|---|
| More than $5,000 | 6% |
| $2,500-$5,000 | 6% |
| $1,000-$2,500 | 11% |
| $500-$1,000 | 14% |
| Less than $500 | 43% |
| It varies | 20% |
- Reader Note:
- A conditional figure. 67% of brands include usage rights in the creator's initial contract or rate, 20% pay by duration, 12% pay an additional flat fee and 1% pay based on ad spend; the 43% is measured inside that 12%, which works out at roughly 5% of all surveyed brands. A further 20% of the same group answered that it varies. Aspire does not say when the survey ran.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed methods: Aspire internal platform data from creators and campaigns, plus surveys of nearly 900 marketers and creators; exact split and sampling method not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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