Our newsletterVendor reportAspire, 2026
67% of brands say usage rights are included in the creator's initial contract or rate
Budget allocation
How brands handle influencer content usage rights in paid ads
How brands handle influencer content usage rights in paid ads- We include usage rights in our initial creator contract/rate67%
- We pay based on duration (e.g. 30 days, 3 months, etc.)20%
- We pay an additional flat fee for paid usage12%
- We pay based on ad spend1%
| Approach | Share of respondents (%) |
|---|---|
| We include usage rights in our initial creator contract/rate | 67% |
| We pay based on duration (e.g. 30 days, 3 months, etc.) | 20% |
| We pay an additional flat fee for paid usage | 12% |
| We pay based on ad spend | 1% |
- Reader Note:
- Brands were asked how they typically handle content usage rights when using influencer content in paid ads. The rest split between 20% who pay by duration, 12% who pay an additional flat fee and 1% who pay based on ad spend. Aspire does not say when the survey ran.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed methods: Aspire internal platform data from creators and campaigns, plus surveys of nearly 900 marketers and creators; exact split and sampling method not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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