Our newsletterVendor reportAspire, 2026
27% of creators say they typically charge less than $500 for paid usage rights
Budget allocation
Typical fee creators charge brands for paid usage rights, by price range
Typical fee creators charge brands for paid usage rights, by price range| Price range | Share of respondents (%) |
|---|---|
| More than $5,000 | 1% |
| $2,500-$5,000 | 3% |
| $1,000-$2,500 | 9% |
| $500-$1,000 | 24% |
| Less than $500 | 27% |
| $0 (I include usage in my standard rate) | 10% |
| It depends | 16% |
- Reader Note:
- The report's own text says 37% of creators charge $500 or less, which is this 27% plus the 10% who include usage in their standard rate. A further 24% charge between $500 and $1,000, 9% between $1,000 and $2,500, 3% between $2,500 and $5,000 and 1% more than $5,000. 63% of the surveyed creators are nano creators, and Aspire does not say when the survey ran.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed methods: Aspire internal platform data from creators and campaigns, plus surveys of nearly 900 marketers and creators; exact split and sampling method not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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