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Vendor reportBrightEdge, 12 Feb 2026

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Citation & visibility tracking

MonthSources cited in AIO also ranking in organic top 10 (%)Sources cited in AIO ranking somewhere in top 100 (%)
Feb 202516.4%48.7%
Mar 202516.1%49.7%
Apr 202516.9%50.8%
May 202516.1%51%
Jun 202516.8%52.8%
Jul 202516.6%53.1%

Share of AI Overview citations also ranking in organic top 10 vs top 100 by month

Reader Note:
Shares are averages over the tracked period; data is from BrightEdge's proprietary keyword set.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how big its sample was or what went into it.
  • The source never says how this number was measured.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
Citation & visibility trackingTrend

70% of the time, when a brand's own listicle is cited in a Google AI Overview, the brand is left out and the listicle is used to recommend a competitor instead

Practitioner

Lily Ray, 2026

70% of the time, when a brand's own listicle is cited in a Google AI Overview, the brand is left out and the listicle is used to recommend a competitor instead

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