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Vendor reportBrightEdge, 12 Feb 2026

AI Overviews now appear for 48% of monitored queries, up from about 31% one year ago.

Channel validation

Average share of search queries showing an AI Overview (AIO), by month (%)

Average share of search queries showing an AI Overview (AIO), by month (%)
Time PeriodAverage AIO Presence (%)
Feb 202531%
Mar 202533%
Apr 202533%
May 202537%
Jun 202542%
Jul 202544%
Aug 202547%
Sep 202546%
Oct 202544%
Nov 202545%
Dec 202546%
Jan 202647%
Feb 202648%
Reader Note:
Based on BrightEdge's own tracked keyword set; AIO share grew steadily throughout the year.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how big its sample was or what went into it.
  • The source never says how this number was measured.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
Channel validationTrend

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Vendor report

GWI, 2026

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

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AI Overviews now appear for 48% of queries | Stacy's Brain