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Vendor reportBrightEdge, 12 Feb 2026

52% of queries tracked still have no AI Overview.

Channel validation

52%

of queries tracked still have no AI Overview

Reader Note:
Share is based on a proprietary keyword tracking set as of Feb 2026.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how big its sample was or what went into it.
  • The source never says how this number was measured.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
Channel validationTrend

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Vendor report

GWI, 2026

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Go deeper on this topic

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