US marketers report about 14% higher sales productivity from using AI in marketing

Workflow & automation

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

Reader Note:: This figure rests on 156 respondents, who were asked to state the percentage improvement they had experienced. The mean of 14.06% sits well above the median of 10%, and answers run from 0% to 80%, so a minority reporting large gains pulls the average up. It is a self-assessed improvement with no control group, no baseline and no verification, and the same question returned 14.64% for marketing overhead costs, which is not meaningfully different.
Evidence:: Self-reported behaviour
Vendor interest:: Low
Sample:: Online survey of 308 marketing leaders at U.S. for-profit companies drawn from a sample of 2,111; 14.6% response rate; 97% were VP level or above.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source talks about this as cause and effect — that is its reading, not a finding.
The source never says how this number was measured.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

90%

of surveyed CPG brands said AI will deliver long-term value in their influencer marketing programs

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

77% of brands say AI-assisted influencer campaigns perform better

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)