US marketers are using AI for about a quarter of their marketing tasks now and expect to use it for more than half of activities in three years

Workflow & automation

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Reader Note:: The current figure rests on 191 respondents and the three-year figure on 188. Both are means of a self-estimate on a 0–100% scale, and both medians sit lower, at 20% now and 50% in three years, with answers spanning the full range from 0 to 100. The three-year number is an expectation, not a commitment or a budgeted plan, and the question covers AI or machine learning used to optimise and automate marketing effort rather than any particular tool.
Evidence:: Self-reported behaviour
Vendor interest:: Low
Sample:: Online survey of 308 marketing leaders at U.S. for-profit companies drawn from a sample of 2,111; 14.6% response rate; 97% were VP level or above.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

77% of brands say AI-assisted influencer campaigns perform better

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

90%

of surveyed CPG brands said AI will deliver long-term value in their influencer marketing programs