Personalised communications increased click-through rate by 50% in Deloitte's examples

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+50%

increase in click-through rate through personalised communications in Deloitte Analysis 2025

Reader Note:: This appears in the "Marketing GenAI Use Cases" section and is sourced to "Deloitte Analysis 2025." The report describes a "+50% increase in click-through-rate through personalised communications" but does not identify the channel mix, baseline CTR, sample, time period, or how the personalised communications were constructed.
Evidence:: Expert judgment
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Mixed undisclosed sources. Includes Deloitte's 2025 survey of 1,854 executives across EMEA for one AI finding, plus Deloitte CMO Survey 2025 and other Deloitte analysis; the overall report sample and methods are not fully disclosed.

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Hearing how someone who knows the field reads it, and deciding what to check yourself.

Anything that needs a measurement. Nobody counted or tested this.
This was measured in one market. It may not hold where you are.
The source says how much it looked at, but not how any of it was chosen.
The source never says how this number was measured.
This comes from a company with a commercial interest in this market, so it is not a neutral source.