32% of B2B companies say their email campaigns are very personalized

Email content

B2B marketing personalization by strategy: Share of respondents with very personalized email campaigns, by growth status (%)

B2B marketing personalization by strategy: Share of respondents with very personalized email campaigns, by growth status (%)
Group	Share of respondents with very personalized email campaigns (%)
Winners	50%
Laggards	18%
Overall	32%

Reader Note:: The same 32% as social media, events, and website and e-commerce, with chatbots at 30% and SEO and SEM at 29%. Email is the channel where basic personalization — a name in a merge field — is near universal and almost free, so a third of companies calling theirs 'very' personalized puts the bar somewhere well above that, without the report saying where.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Survey of nearly 4,000 decision-makers across 13 countries and multiple industries; further sampling details not disclosed in the provided text.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.
The source says how much it looked at, but not how any of it was chosen.