Email contentIdeaHyper-personalised content lifted site conversion to 2.9% from 0.5% and email click-through to 3.4% from 1.8%Hyper-personalised content lifted site conversion to 2.9% from 0.5% and email click-through to 3.4% from 1.8%
Email contentIdea+50%increase in click-through rate through personalised communications in Deloitte Analysis 2025Personalised communications increased click-through rate by 50% in Deloitte's examples
Email contentTrend32% of B2B companies say their email campaigns are very personalizedWinners50%Laggards18%Overall32%B2B marketing personalization by strategy: Share of respondents with very personalized email campaigns, by growth status (%)GroupShare of respondents with very personalized email campaigns (%)Winners50%Laggards18%Overall32%32% of B2B companies say their email campaigns are very personalized
Lists and segmentationIdea14%of teams segment or personalise at least half of their contentOnly 14% of teams segment or personalise at least half of their content
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