Our newsletterVendor reportGartner, 2026
Customer experience is the top growth priority CEOs and CFOs name for the next three to five years at 57%
Channel mix & planning
Top company growth strategies ranked by CEOs and CFOs for next 3-5 years (%)
Top company growth strategies ranked by CEOs and CFOs for next 3-5 years (%)| Growth strategy | Share ranked in top 3 (%) |
|---|---|
| Enhancing customer experience | 57% |
| Improving existing products/services | 46% |
| Introducing new products/services | 45% |
| Changing pricing | 33% |
| Targeting a new type of customer | 29% |
| Increasing promotion and distribution efforts | 27% |
| Acquiring another company (e.g., a competitor) | 22% |
| Entering a new geographic market | 22% |
| Forming a strategic partnership with another firm | 14% |
- Reader Note:
- Figure covers a Gartner survey of n = 125 CEOs and CFOs. The percentage is the share who ranked each option in their top 3 most important strategies to fuel growth for the next 3-5 years. The report does not say when the survey ran, how respondents were recruited, or how the sample splits between CEOs and CFOs.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Not disclosed
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Exact numbers, or saying that one thing caused another.
- The source never says how big its sample was or what went into it.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
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