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Vendor reportGraphite and Similarweb, 2026

Affiliate and comparison sites use 30 landing pages per advertiser at the median while AI tools and platforms use 1

Creatives

ChatGPT Ads: Median landing pages per advertiser, by industry category

ChatGPT Ads: Median landing pages per advertiser, by industry category
CategoryMedian landing pages (count)
Affiliate & Comparison Sites30
Travel & Hospitality18
Retail & Consumer Brands14.5
Industrial & Business Supply13
Telecom4.5
Education & Training4
Developer Tools & Infrastructure4
Finance & Insurance4
Electronics & Hardware4
Ecommerce & Website Platforms4
Cybersecurity3.5
Career & Employment3.5
B2B SaaS3
Automotive3
Entertainment2.5
Business & Professional Services2
AI Tools & Platforms1
Reader Note:
Figure covers US advertisers by category and reports the median number of landing pages per advertiser over a 28-day window ending August 15, 2026. The source says the overall median advertiser runs 4 landing pages, but category medians vary from 30 for Affiliate & Comparison Sites to 1 for AI Tools & Platforms. The source says this figure covers 350+ advertisers. It does not disclose the exact base by category.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Similarweb user panel across 9 live ChatGPT ad markets (panel size not disclosed), plus Graphite analysis of 95k+ US ChatGPT ads from 500+ advertisers, 70k+ creatives, 50k+ headlines, and 8k+ landing pages from April to mid-August 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source says how much it looked at, but not how any of it was chosen.
  • This was measured in one market. It may not hold where you are.

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