Our newsletterVendor reportAspire, 2026
69% of marketers say creator content performs better than other creative for paid ads
Creatives
Performance of creator content versus other creative, by rating
Performance of creator content versus other creative, by rating- Better69%
- About the same26%
- Worse5%
| Rating | Share of respondents (%) |
|---|---|
| Better | 69% |
| About the same | 26% |
| Worse | 5% |
- Reader Note:
- Marketers' own assessment of their creative rather than a measured test against it. 77% of the same marketers say they repurpose creator content in paid ads. Aspire sells both the software for sourcing creator content and the ad amplification that pushes it into paid social, so this finding argues directly for the product. Aspire does not say when the survey ran.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed methods: Aspire internal platform data from creators and campaigns, plus surveys of nearly 900 marketers and creators; exact split and sampling method not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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