Our newsletterVendor reportGraphite and Similarweb, 2026
Top 50 advertisers are much more likely to run 26 or more landing pages than advertisers overall
Creatives
| Landing pages | All advertisers (%) | Top 50 advertisers (%) |
|---|---|---|
| 1 page | 23% | 13% |
| 2-5 | 37% | 24% |
| 6-25 | 28% | 29% |
| 26-100 | 9% | 26% |
| 101+ | 4% | 8% |
ChatGPT Ads: Share of advertisers by landing page count, all advertisers vs top 50 (%)
ChatGPT Ads: Share of advertisers by landing page count, all advertisers vs top 50 (%)- Reader Note:
- Figure compares the share of all advertisers versus the top 50 advertisers by landing page count in the US. In the table, 26% of top 50 advertisers have 26-100 landing pages versus 9% of all advertisers, and 8% of top 50 advertisers have 101+ versus 4% overall. This landing-page chart appears to use a later 28-day snapshot ending 15 August 2026 rather than the full collection window, but the exact base for the figure is not stated.
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Similarweb user panel across 9 live ChatGPT ad markets (panel size not disclosed), plus Graphite analysis of 95k+ US ChatGPT ads from 500+ advertisers, 70k+ creatives, 50k+ headlines, and 8k+ landing pages from April to mid-August 2026.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
- This was measured in one market. It may not hold where you are.
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