Our newsletterVendor reportHubSpot, 2026
Getting engagement is marketers' single biggest content challenge overall
Engagement
Top overall content marketing challenges (2026)
Top overall content marketing challenges (2026)| Challenge | Share of marketers (%) |
|---|---|
| Creating content that receives high levels of online engagement (clicks, shares, comments, etc.) | 35% |
| Finding ideas for new content | 28% |
| Creating content on a consistent schedule | 27% |
| Measuring ROI | 25% |
| Choosing the right channels for content distribution | 23% |
- Reader Note:
- 35% named creating content that earns clicks, shares and comments, which makes it the largest single answer rather than a majority concern. The report does not state whether marketers could name more than one challenge.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- HubSpot surveyed 1,505 marketers in September 2025 across North America, Europe, Asia and Australia, spanning seniority levels and industries; fieldwork run in collaboration with the research firm Datalily. The report does not disclose how the sample splits by region, industry or seniority, so every published figure is a single global average. It does report cuts by company size - small business, mid-market and enterprise.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- The source says how much it looked at, but not how any of it was chosen.
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