Our newsletterVendor reportHubSpot, 2026
Website, blog, and SEO is the most-used marketing channel overall in 2026
Channel mix & planning
Most-leveraged marketing channels overall (2026)
Most-leveraged marketing channels overall (2026)| Channel | Share of marketers using it (%) |
|---|---|
| Website/blog/SEO | 45% |
| Organic social media content | 40% |
| Email marketing | 40% |
| Paid social media content | 39% |
| Brand awareness | 36% |
- Reader Note:
- 45% name it, so it leads but is used by well under half of the teams surveyed. Website, blog and SEO are bundled as one option, so the site, the blog and search optimisation cannot be told apart in the answer. One caution on this report's channel numbers generally: its summary says 75% of teams use five or more channels while its own breakdown adds to 69%, and it never reconciles the two.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- HubSpot surveyed 1,505 marketers in September 2025 across North America, Europe, Asia and Australia, spanning seniority levels and industries; fieldwork run in collaboration with the research firm Datalily. The report does not disclose how the sample splits by region, industry or seniority, so every published figure is a single global average. It does report cuts by company size - small business, mid-market and enterprise.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- The source says how much it looked at, but not how any of it was chosen.
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