Our newsletterLonger product conversations tend to be more enjoyable
On-site experience
- Reader Note:
- This enjoyment result is reported for study 1 after each topic discussion.
- Evidence:
- Observed behaviour
- Vendor interest:
- None
- Sample:
- Two conversation studies with people who already knew each other: study 1 had 192 participants in 96 pairs; study 2 had 222 participants and 125 conversations. Samples were mostly young adults and majority female.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This was measured in one market. It may not hold where you are.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
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