Budget allocationIdea21%of surveyed B2B SaaS leaders say they would invest a hypothetical $100K in partnerships into events and sponsorships21% of B2B SaaS leaders would put an extra $100K into partner events and sponsorships
On-site experienceTrend32% of B2B companies run very personalized event marketingWinners42%Laggards23%Overall32%B2B marketing personalization by strategy: Share of respondents with very personalized event marketing, by growth status (%)GroupShare of respondents with very personalized event marketing (%)Winners42%Laggards23%Overall32%32% of B2B companies run very personalized event marketing
On-site experienceIdeaFirst-person wording paid off much more when the speaker looked experiencedFirst-person wording paid off much more when the speaker looked experienced
On-site experienceTrendLonger product conversations tend to be more enjoyableLonger product conversations tend to be more enjoyable
On-site experienceIdeaStronger wording only paid off when the speaker knew the subjectStronger wording only paid off when the speaker knew the subject
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