32% of B2B companies run very personalized event marketing

On-site experience

B2B marketing personalization by strategy: Share of respondents with very personalized event marketing, by growth status (%)

B2B marketing personalization by strategy: Share of respondents with very personalized event marketing, by growth status (%)
Group	Share of respondents with very personalized event marketing (%)
Winners	42%
Laggards	23%
Overall	32%

Reader Note:: The same figure as social media, website and e-commerce, and email, with chatbots at 30% and SEO and SEM at 29%. Events are the one channel here where personalization has an obvious physical meaning — who gets invited, what they are shown on the day — and it scores no differently from the rest, so the three-point spread across all six channels applies to this number as much as to the others.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Survey of nearly 4,000 decision-makers across 13 countries and multiple industries; further sampling details not disclosed in the provided text.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.
The source says how much it looked at, but not how any of it was chosen.