Our newsletterMaking people feel less certain pushed category switching from 43% to 53% in the experiment
Buyer behaviour
- Reader Note:
- This comes from one of the paper's between-subject experiments, where participants selected a music genre, were induced to feel either uncertain or confident about their music understanding, and then chose songs from a list of genres. The reported number is the genre-switching rate in the low-confidence versus high-confidence condition. The source excerpt does not state the sample size or field date for this specific experiment.
- Evidence:
- Experimental
- Vendor interest:
- None
- Sample:
- Multimethod source: 1,046,922 wine notes from 30,141 CellarTracker users; 1,451,766 BeerAdvocate reviews from 32,563 users; 984,573 RateBeer reviews from 19,679 users; 229,267 Sephora reviews from 11,994 users with at least 10 reviews; plus an experiment with 801 Mechanical Turk participants.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Backing budget and pricing decisions in similar situations.
Not for
- Situations far from the one tested, without checking again.
- This was measured in one market. It may not hold where you are.
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