Our newsletterMore Facebook engagement did not line up with more reach in this dataset
Engagement
-0.06517
was the correlation between engaged users and reach in the simulated 20-post Facebook dataset, showing almost no relationship
- Reader Note:
- This comes from the correlation matrix for a simulated dataset of 20 Facebook posts. The correlation between engaged users and reach is -0.06517, which is effectively near zero and slightly negative in this sample. The paper still argues for an engagement-to-growth pathway, but this particular pair of variables does not show that pattern in the table. Because the data is simulated and cross-sectional, the figure should be read only as a pattern within this small dataset, not as a general rule for Facebook performance.
- Evidence:
- Observed behaviour
- Vendor interest:
- None
- Sample:
- 20 simulated Facebook post observations, modelled after open-access Kaggle-style data; each observation is a single post.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- The source never says how this number was measured.
- This is one case — one company, one campaign, one account. Nothing implies it happens anywhere else.
- The source talks about this as cause and effect — that is its reading, not a finding.
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