Our newsletterPractitionerLily Ray, 17 Aug 2026
Using 'Official Site' or similar in your homepage title or meta description may help ChatGPT recognize your real domain, especially if your brand shares a name with others.
Optimisation methods
- Reader Note:
- This is a recommendation, not a finding. The author reasons from the rise in site: and official-domain queries to a tactic, and notes herself that it has long been standard SEO advice. Nothing in the piece tests whether adding the word changes how ChatGPT resolves which domain belongs to a brand.
- Evidence:
- Expert judgment
- Vendor interest:
- Low
- Sample:
- Mixed and not standardized. The article combines the author's own observations with third-party studies, including about 4,000 prompts in one cited dataset, 27 conversations and 3,554 retrieved pages in another, and roughly 20 prompts in one of the author's examples.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Hearing how someone who knows the field reads it, and deciding what to check yourself.
Not for
- Anything that needs a measurement. Nobody counted or tested this.
- The source never says how this number was measured.
- The source says how much it looked at, but not how any of it was chosen.
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