Our newsletterVendor reportModash, 5 Mar 2026
Just over half of influencer marketers ask creators to give their rates first when discussing pricing
Budget allocation
Who shares pricing first when engaging an influencer: budget vs rate request
Who shares pricing first when engaging an influencer: budget vs rate request| Approach | Share of respondents (%) |
|---|---|
| I ask them to give their rates first | 53.7% |
| It depends on how big the creator is | 29.3% |
| I give my budget first | 17.1% |
- Reader Note:
- The guide gives no sample, survey details or date for this figure; it sits alongside expert advice and undisclosed ballpark benchmarks in a Modash vendor guide, so treat it as directional.
- Evidence:
- Expert judgment
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Not disclosed
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Anything that needs a measurement. Nobody counted or tested this.
- The source never says how big its sample was or what went into it.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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