Modash (2026) — TikTok influencer rates & pricing guide

Summary:

This guide from Modash, an influencer marketing platform that sells tools for finding and analysing creators, covers how much brands pay for sponsored TikTok content and how to set and negotiate those budgets. It is written by Modash staff and draws on interviews with two influencer marketing practitioners, Marit Tiesema and Andreea Moise.

The guide combines expert advice with ballpark price ranges for creators in North America. It does not say where those ranges come from, how many creators or deals they cover, or when the data was collected.

Key findings:
• Videos are the format to buy first. In-feed TikTok videos are the main deliverable. Carousels, Lives and live shopping suit narrower goals.
• Average views matter more than followers. The guide recommends ignoring viral outliers and estimating realistic views from a creator's last dozen or so posts.
• Several other factors move the price. These are engagement rate, niche, region, the creator's social status and total reach across platforms.
• Rates scale steeply with audience size. A sponsored video costs about $50–$200 from creators with 1K–10K followers and over $10,000 from creators with more than 1M.
• TikTok is getting more expensive. It has usually cost less than Instagram Reels, but creator fees and usage-rights fees are rising fast.
• Brands can get more for the same budget. The guide suggests bundling deliverables, adding cross-platform placements, shortening usage-rights periods, or combining a fixed fee with affiliate pay.

Margin notes:
This is a vendor guide. Modash sells software for exactly this task, so it has a direct interest in the topic. The price ranges come with no disclosed data, sample or method and should be read as directional. Most of the guidance reflects the opinions of two practitioners rather than measured results.