Our newsletterVendor reportModash, 5 Mar 2026
TikTok video sponsorship fees have doubled or tripled in the past 3–4 years
Budget allocation
2–3x
increase in TikTok video sponsorship fees over the past 3–4 years
- Reader Note:
- Expert estimate from practitioners interviewed by Modash, not measured price data.
- Evidence:
- Expert judgment
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Not disclosed
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Anything that needs a measurement. Nobody counted or tested this.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how big its sample was or what went into it.
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