Independent researchPew Research Center, 22 Jul 2025

An AI summary appeared on 53% of Google searches of ten words or more and on 60% of searches starting with a question word, against 8% of one- or two-word searches

Channel validation

Share of Google searches producing AI Overviews, by query type and length

Share of Google searches producing AI Overviews, by query type and length
Query type	Share of searches with an AI Overview (%)
All searches	18%
Starts with a question word	60%
Contains a noun and verb	36%
10+ words	53%
5-9 words	33%
3-4 words	15%
1-2 words	8%

Reader Note:: Shares are of the searches in each category: 18% across all searches, 60% for searches starting with a question word, 36% for searches containing both a noun and a verb, and by length 8% at one to two words, 15% at three to four, 33% at five to nine and 53% at ten or more.
Evidence:: Observed behaviour
Vendor interest:: None
Sample:: 900 U.S. adults in Pew Research Center's KnowledgePanel Digital who agreed to install tracking software on a device; analysis covered their google.com browsing during March 1-31, 2025, including 68,879 unique Google searches.

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Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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An AI summary appeared on 53% of Google searches of ten words or more and on 60% of searches starting with a question word, against 8% of one- or two-word searches

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