Vendor reportProduct.ai, 14 Oct 2026

75.1% of U.S. AI shoppers know AI can repeat brand marketing as fact, yet 48.7% call AI shopping answers unbiased

Channel validation

48.7%

of AI users agreed that AI shopping answers are unbiased and not influenced by advertisers or brands

Reader Note:: Among 550 U.S. shoppers who used AI for product research in the past 90 days. Asked whether, before the survey, they knew an AI answer can repeat a brand's own marketing claims as if they were facts, 36.4% said they knew and 38.7% suspected it (75.1% combined); 24.9% did not know. In the same survey, 48.7% agreed that "AI shopping answers are unbiased, not influenced by advertisers or brands" (25.8% disagreed, 25.5% neutral; mean 4.46 on a 1–7 scale). Self-reported online survey of U.S. adults (Aug 27 – Sep 1, 2026), unweighted; Product.ai sells verification products for commerce.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Survey of 1,493 U.S. adults who shop for products, online or in stores, from a general-population panel; unweighted with quotas on age, gender, and region. Trend comparisons use 1,247 online shoppers; AI-user findings mostly use 550 respondents who used AI for product research in the past 90 days.

Good for

A rough sense of size and direction, and deciding what to look at first.

Not for

Exact numbers, or saying that one thing caused another.
This was measured in one market. It may not hold where you are.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

75.1% of U.S. AI shoppers know AI can repeat brand marketing as fact, yet 48.7% call AI shopping answers unbiased

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