Our newsletterMedia / blogSearch Engine Land, 23 Sep 2025
Complete article schema, FAQ, breadcrumbs, correct dates, and author/publisher fields define a good schema that helps sites show up in an AI Overview
Optimisation methods
- Reader Note:
- The test also varied educational level, related topics and word count, so schema was not the only thing that changed between pages. It reports no magnitude: how much more often a page carrying this schema appeared is not given, and neither is the number of pages tested. Ahrefs later ran a larger test of the same idea, adding schema to 1,885 pages and comparing them against 4,000 matched controls, and found no lift in AI citations — so this should not be read as settled.
- Evidence:
- Experimental
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Three single-page test sites built by the authors, each targeting one selected query with similar Ahrefs metrics; one site used strong schema, one poor schema, and one no schema.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Backing budget and pricing decisions in similar situations.
Not for
- Situations far from the one tested, without checking again.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
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