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Saudi Arabia, India and Brazil led fashion site-visit growth among the 25 largest markets, at up to 2.4x the worldwide rate

Market & category research


+50.4%

growth in visits to Fashion & Apparel sites in Saudi Arabia year over year (Jul 2025–Jun 2026), the fastest of the 25 largest markets. India (+40.1%) and Brazil (+31.2%) follow; worldwide growth was +21.0%

Reader Note:
Assembled from the source's per-country figures. Ranking is within the 25 largest markets by visits.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Statista Consumer Insights: two surveys (Global Consumer Survey and Consumer Insights Pulse), ages 18-64, in US/UK/Germany. Respondent counts: US Global=60,356 / Pulse=7,326; UK Global=23,343 / Pulse=7,309; Germany Global=35,911 / Pulse=7,309. Statista Market Insights: bottom-up modelling using historical ARPU adjusted by country/segment-specific drivers (no respondent sample — modelled, not surveyed).

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source never says how this number was measured.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.

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