Our newsletterVendor reportSocialinsider, 8 Jan 2026
Healthcare engagement stayed stable through 2025, the steadiest of the 16 industries, holding near 0.21% on Facebook and 0.40% on Instagram
Engagement
- Reader Note:
- The Facebook chart is almost flat: every pillar stays inside roughly 0.17-0.21% for the whole year, the narrowest band in the report, so the choice of pillar matters less here than anywhere else. The report contradicts itself on when the Company News drop happened — the executive summary puts it over Q2, while the healthcare chapter says the most notable decrease was over Q3. Any Q4 level given here as “about” is read off the report's quarterly chart for this industry and is not printed anywhere in the report: by Q4 the leading theme sat near 0.21% on Facebook and 0.40% on Instagram. The charts carry no data labels, so those are estimates against an axis ruled in 0.05pp steps on Facebook and 0.1pp on Instagram, good to about half a gridline. They are on pages 25 and 26 of the report PDF.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Analysis of 23M Facebook posts and 33M Instagram posts from brands in 16 industries that were active on both platforms between January and December 2025; brand count and selection method not disclosed, and the report does not say how posts were assigned to content pillars or how engagement rate was calculated.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- The source says how much it looked at, but not how any of it was chosen.
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