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Google AI Mode linked to Reddit in 70.8% of answers to “is it worth it” and comparison questions

Citation & visibility tracking


Intent Type (sample size)Google AI (%)Perplexity (%)ChatGPT (%)Claude (%)
Validation (n = 24)70.8%45.8%25%0%
Informational (n = 30)43.3%10%0%0%
Transactional (n = 11)36.4%27.3%18.2%0%
Discovery (n = 29)34.5%10.3%24.1%0%
Navigational (n = 6)0%0%33.3%0%

Reddit Citation Rate in Web UI AI Answers by Query Intent Type Across Platforms

Reader Note:
“Validation” questions are opinion or comparison prompts such as “is the Dyson V15 worth it”. The figure covers 24 such questions out of 100 tested; across all question types Google AI Mode linked to Reddit in 44% of answers. On the same validation questions, Perplexity linked to Reddit in 45.8% of answers, ChatGPT in 25.0% and Claude in 0%. Data was collected in February 2026 through each platform’s public website, using one logged-in account per platform, so results may reflect that account and that moment. The source is a not peer-reviewed preprint from an AI consultancy.
Evidence:
Observed behaviour
Vendor interest:
Low
Sample:
Reddit corpus of 12,187 unique posts and 103,696 comments from 60 subreddits across 20 categories; AI side used 50 product recommendation queries across 4 platforms, each run 3 times, plus 15 API queries and 100 web UI queries for citation testing.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • The source says how much it looked at, but not how any of it was chosen.

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