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Vendor reportAirOps, 21 Jul 2026

68% of brand mentions in AI search are unique to a single model, so a brand visible in one assistant can be absent from another

Citation & visibility tracking

68%

of brand mentions in AI search appear in only one model, not across several

Reader Note:
Drawn from AirOps' analysis of more than 21,000 brands; sampling and prompt design are not disclosed.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Mixed source. AirOps references analyses of more than 12,000 pages, more than 21,000 brands, and 5.5 million AI answers, plus outside surveys and customer examples. Selection and detailed methodology are not disclosed on this page.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how this number was measured.
  • The source says how much it looked at, but not how any of it was chosen.

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Citation & visibility trackingTrend

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Vendor report

BrightEdge, 12 Feb 2026

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

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