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Vendor reportBrightEdge, 12 Feb 2026

The share of AI Overview citations from sources not in the organic top 100 dropped sharply in some sectors, led by Entertainment where it fell from 92.2% to 46.6% in a year.

Citation & visibility tracking

Industry% Not in Top 100 (Last Year)% Not in Top 100 (Today)Change (percentage points)
Healthcare26.4%22.5%-3.8
B2B Tech35.2%28.1%-7.1
Insurance39%28.3%-10.8
Education31.1%28.2%-2.8
Entertainment92.2%46.6%-45.6
Travel85.9%47.8%-38.1
eCommerce92.9%61.5%-31.3
Finance82%65.7%-16.3
Restaurants88.3%76%-12.3

Share of AIO Citations from Sources Outside Top 100 Organic Rankings, by Industry (%)

Reader Note:
Entertainment, Travel, eCommerce, and Finance showed especially large drops in percent of citations from outside the top 100. Sample is BrightEdge’s undisclosed set of tracked keywords; method specifics are not disclosed.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how big its sample was or what went into it.
  • The source never says how this number was measured.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.

Go deeper on this topic

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

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Citation & visibility trackingTrend

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Vendor report

BrightEdge, 12 Feb 2026

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

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