Skip to content
Vendor reportBrightEdge, 12 Feb 2026

AI Overview citations rarely match the organic top 10, with overlap steady around 17% overall, but some verticals like Healthcare see higher overlap at 24%.

Citation & visibility tracking

IndustryTop-10 Overlap (Last Year) (%)Top-10 Overlap (Today) (%)Change (percentage points)
Healthcare23.9%24%0.1
B2B Tech23.9%22.6%-1.3
Education26.9%23.1%-3.8
Insurance22.7%22.4%-0.3
Entertainment3.2%18.5%15.2
Travel5.7%17.7%12
eCommerce2.9%13.4%10.5
Finance7.6%11.3%3.7
Restaurants5.1%9.3%4.2

Overlap Between AI Overview Citations and Organic Top-10 Rankings by Industry (%)

Reader Note:
Overlap varies by industry; overall number is around 17%. Sample is from a proprietary, undisclosed tracked keyword set.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how big its sample was or what went into it.
  • The source never says how this number was measured.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.

Go deeper on this topic

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

Fixing your influencer marketing campaign: How to get into the top 10% of advertisers
Citation & visibility trackingTrend

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Vendor report

BrightEdge, 12 Feb 2026

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Coming soon

This feature isn’t available yet.