Customer satisfaction improves by about 11% with AI in marketing, according to US marketers

Workflow & automation

11%

average boost in customer satisfaction from AI in marketing, as reported by US companies (2026 survey)

Reader Note:: This figure rests on 152 respondents, the smallest base of the three AI outcome questions. The mean of 10.75% is twice the median of 5%, with answers running from 0% to 80%, so half the panel reports a gain of 5% or less. It is the weakest of the three outcomes reported, behind sales productivity and overhead costs at around 14% each. Self-assessed improvement, with no control group, no baseline and no verification.
Evidence:: Self-reported behaviour
Vendor interest:: Low
Sample:: Online survey of 308 marketing leaders at U.S. for-profit companies drawn from a sample of 2,111; 14.6% response rate; 97% were VP level or above.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source talks about this as cause and effect — that is its reading, not a finding.
The source never says how this number was measured.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

77% of brands say AI-assisted influencer campaigns perform better