AI has already tripled copy output and cut image costs from about €45 to €4–6

Workflow & automation

Reader Note:: This is presented in Deloitte's "Five truths of AI in marketing" section as a realised productivity gain, with examples of "+200% copy capacity," "~60% less manual design time," and image cost falling from approximately €45 to €4–6. The report does not say which teams, workflows, brands, or time periods these example figures come from, nor how copy capacity, manual design time, or cost per image were calculated.
Evidence:: Expert judgment
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Mixed undisclosed sources. Includes Deloitte's 2025 survey of 1,854 executives across EMEA for one AI finding, plus Deloitte CMO Survey 2025 and other Deloitte analysis; the overall report sample and methods are not fully disclosed.

Good for

Hearing how someone who knows the field reads it, and deciding what to check yourself.

Anything that needs a measurement. Nobody counted or tested this.
This was measured in one market. It may not hold where you are.
The source never says how this number was measured.
The source says how much it looked at, but not how any of it was chosen.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

77% of brands say AI-assisted influencer campaigns perform better