GenAI lifted article development speed 300 times in Deloitte's examples

Workflow & automation

300X

improvement in article development velocity with GenAI in Deloitte Analysis 2025

Reader Note:: This appears in the "Marketing GenAI Use Cases" section and is sourced to "Deloitte Analysis 2025." The metric is "improvement in article development velocity with GenAI." The report does not define article development velocity, state the baseline process, name the sample or organisations measured, or explain whether the 300X figure comes from one case or multiple cases.
Evidence:: Expert judgment
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Mixed undisclosed sources. Includes Deloitte's 2025 survey of 1,854 executives across EMEA for one AI finding, plus Deloitte CMO Survey 2025 and other Deloitte analysis; the overall report sample and methods are not fully disclosed.

Good for

Hearing how someone who knows the field reads it, and deciding what to check yourself.

Anything that needs a measurement. Nobody counted or tested this.
This was measured in one market. It may not hold where you are.
The source says how much it looked at, but not how any of it was chosen.
The source never says how this number was measured.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

77% of brands say AI-assisted influencer campaigns perform better