Our newsletterVendor reportGraphite and Similarweb, 2026
60% of advertisers use five or fewer landing pages
Creatives
60%
of ChatGPT advertisers used five or fewer landing pages in a 28-day US snapshot ending August 15, 2026
- Reader Note:
- This figure summarizes landing page count per advertiser for 400+ US advertisers versus top advertisers over a 28-day window from July 19 to August 15, 2026. The report also says 63% of top 50 advertisers have 6 or more landing pages. The source does not give the exact denominator for the 60% figure beyond saying 400+ US advertisers.
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Similarweb user panel across 9 live ChatGPT ad markets (panel size not disclosed), plus Graphite analysis of 95k+ US ChatGPT ads from 500+ advertisers, 70k+ creatives, 50k+ headlines, and 8k+ landing pages from April to mid-August 2026.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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